Let’s Discuss: Janet Jackson Is The New Face Of Nutrisystem + Celeb Endorsements: Yay Or Nay?
I love Janet Jackson. From the little sister who appeared on various skits with brother Michael to Penny on Good Times to the mega superstar. Thick Janet, slender Janet and all Janet‘s in between. But her weightloss battle has been fairly public and maybe that’s one of the reasons I like her so. She’s been up and down in her weight, like a lot of us. No easy outs with lipo and surgery; just exercise and dieting. Janet’s newest weightloss phase of her life has paired her with the company Nutrisystem. Janet is the newest celebrity endorser for the weightloss program known for its home-delivered packaged foods.
Jackson, who is 5-foot-4, doesn’t want to talk about the number on the scales — although the company says she has lost 10 pounds in a little more than a month — because “I’m not viewing this as a diet,” she says. “I’m not putting a number on it. I don’t look at the scale. I’m going about it in a different way this time.”
Nutrisystem has had other celebrity endorsements: retired quarterback Dan Marino and singer Marie Osmond, just to name a few. But Janet seems to be their biggest name to back their product, yet. See how she’s making the most of this endorsement plus talk to me about celeb endorsements, when you continue…
She’s co-founded the Nutribank with the company, to fight world hunger. For every pound of weight lost by their participants, Nutrisystem will donate $1 to feed the hunger. How awesome is that! She looks fantastic and I have to be honest, having her speak for Nutrisystem makes me even more curious about this. This had me thinking: do celebrity endorsements really impact us? I never really gave Nutrisystem a look when Dan was tossing a football around on my screen but just hearing that Janet is involved makes me really want to check it out.
So what do you think? Are celebrity endorsements a good thing or a bad thing? Should every product get a celebrity endorsement? Is that the key to success for a company? Share your thoughts with me!
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- *Screams* Janet Jackson Is FINE! On 106 & Park
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