Live Earth Day: 07-07-07 [Saturday, Jul 7, 2007]
Broadcast live: www.LiveEarth.MSN.com
What is Live Earth?
Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.
Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms – TV, radio, Internet and wireless channels.
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organizations to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth.Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection to ensure that Live Earth inspires behavioral changes long after 7/7/07. [Source]
- Live Earth: 19 Million NBC – 10 Million MSN
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