Last night, we joined the cast of the new NBC prime time reality series, Escape Routes at the Twelve Hotel in Atlantic Station for a candid discussion and tweet up about the new series and how Ford continues to embrace a fundamental shift in the way people communicate.
Escape Routes is a part of Ford Motor Company’s continued efforts to break new ground in its marketing. Building off of the success of social media consumer programs like Fiesta Movement and Focus Rally: America, the creative launch of the 2013 Ford Escape through social media and network television once again gives consumers a real voice.
The journey begins in LA before heading to New York, Atlanta, Miami, San Francisco and Las Vegas. Escape Routes is another step forward for Ford in merging product into new media. The show combines the social vibrancy of the Fiesta Movement with original programming on prime-time television and features a cast of six teams of two participating in unique road-trip competitions featuring the all-new Ford Escape.
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