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Best In Black Celebrity News & Gossip; Urban Since 2007

Beyoncé Is The New Face Of H&M

Oh, yes ma’am!!! I LOVE H&M!!! Their clothes are awesome, affordable and their stuff is kind to my curves.  Vogue reported today that Beyoncé is the new face of Swedish retailer H&M.  She’s always working on something behind the scenes, isn’t she?

Beyonce for HM Beyoncé Is The New Face Of H&M

The summer campaign features swimwear and beachwear pieces – including a bikini from the H&M for Water collection, which raises money for WaterAid. The print adverts will launch alongside an accompanying television commercial – featuring a new Beyoncé song, Standing On The Sun.

The news isn’t a surprise for some; one of her dancers accidentally tweeted about the photoshoot with H&M back in January.  Nevertheless I can’t wait.  Maybe this will get the ball rolling for H&M to roll out their online shop, but time will only tell.

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