Oh, yes ma’am!!! I LOVE H&M!!! Their clothes are awesome, affordable and their stuff is kind to my curves. Vogue reported today that Beyoncé is the new face of Swedish retailer H&M. She’s always working on something behind the scenes, isn’t she?
The summer campaign features swimwear and beachwear pieces – including a bikini from the H&M for Water collection, which raises money for WaterAid. The print adverts will launch alongside an accompanying television commercial – featuring a new Beyoncé song, Standing On The Sun.
The news isn’t a surprise for some; one of her dancers accidentally tweeted about the photoshoot with H&M back in January. Nevertheless I can’t wait. Maybe this will get the ball rolling for H&M to roll out their online shop, but time will only tell.