Russell Simmons, Carmelo Anthony + More Help Magic Johnson Celebrate Official Launch of Aspire TV
Black Hollywood came out to help Magic Johnson celebrate the official launch of his new cable television network, ASPiRE which debuted June 27 with a unique mix of original and groundbreaking programming aimed at African-American viewers.
ASPiRE celebrated a historic kickoff with a star-studded event at Cipriani Dolci in New York City with celebrity guests that included Russell Simmons, Carmelo Anthony, Eric Benet, Natalie Cole, Lynn Whitfield, Al Sharpton and Al Roker.
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The network launched with inaugural distribution partners Comcast and Time Warner Cable. ASPiRE is now available in approximately seven million homes and in 16 of the top 25 African-American markets
including New York City, Atlanta, Chicago and Washington, DC.
ASPiRE also launched on FAVE TV and with five charter brand partners: The Chrysler Group, L’Oréal USA, Nationwide
Insurance, Coca-Cola and Walmart.
Joining the network as hosts of its primetime programming blocks are award-winning actor Laurence Fishburne (Boyz ‘ n the Hood, The Matrix, School Daze, “ CSI: Crime Scene Investigation”), who will host “Groundbreaking Movies”; actor and comedian Jonathan Slocumb (Meet the Browns, “The Steve Harvey Show”), host of “Groundbreaking Comedies”; Actor Omari Hardwick (Sparkle, I Will Follow), host of ASPiRE’s first original series, “ABFF Independent”; and Grammy Award®-winning musician Esperanza Spalding, host of “Groundbreaking Music.”