Black Hollywood came out to help Magic Johnson celebrate the official launch of his new cable television network, ASPiRE which debuted June 27 with a unique mix of original and groundbreaking programming aimed at African-American viewers.
ASPiRE celebrated a historic kickoff with a star-studded event at Cipriani Dolci in New York City with celebrity guests that included Russell Simmons, Carmelo Anthony, Eric Benet, Natalie Cole, Lynn Whitfield, Al Sharpton and Al Roker.
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The network launched with inaugural distribution partners Comcast and Time Warner Cable. ASPiRE is now available in approximately seven million homes and in 16 of the top 25 African-American markets
including New York City, Atlanta, Chicago and Washington, DC.
ASPiRE also launched on FAVE TV and with five charter brand partners: The Chrysler Group, L’Oréal USA, Nationwide
Insurance, Coca-Cola and Walmart.
Joining the network as hosts of its primetime programming blocks are award-winning actor Laurence Fishburne (Boyz ‘ n the Hood, The Matrix, School Daze, “ CSI: Crime Scene Investigation”), who will host “Groundbreaking Movies”; actor and comedian Jonathan Slocumb (Meet the Browns, “The Steve Harvey Show”), host of “Groundbreaking Comedies”; Actor Omari Hardwick (Sparkle, I Will Follow), host of ASPiRE’s first original series, “ABFF Independent”; and Grammy Award®-winning musician Esperanza Spalding, host of “Groundbreaking Music.”