Hennessy Cognac has teamed up with Martin Scorsese, Manny Pacquiao and Erykah Badu for a new campaign, titled Wild Rabbit. The ad centers on the notion of pushing the limits of one’s potential to reach new and greater levels of achievement.
Hennessy is putting a spotlight on Martin, Manny and Erykah who all push the limits in their own fields. The campaign is tied in with pop-up installations in New York City, Chicago and Los Angeles where fans can virtually interact with digital representations of the three, leading to the brand’s launch in New York on April 5 where Hennessey joins Martin to present $250k to the Michael J. Fox Foundation. Check out the video when you continue reading… Continue Reading →