Rapper Twista was cut from McDonald’s Live Concert Tour for his “controversial lyrics”. If I was Twista I would file a lawsuit, McDonald’s knew his lyrics were controversial when they signed him to the tour. On the other hand, people are tired of misogynist lyrics, racial slurs, and derogatory words in rap music.
Read an excerpt from the AP Wire:
Rapper Twista, who was tapped by McDonald’s to perform during its nationwide concert series, has been dropped from the lineup because of his “controversial lyrics,” the fast food giant said Monday.
McDonald’s, which initially signed the rapper to perform in Chicago for its 10-city concert series, said it could no longer support Twista for the Aug. 7 performance.
“Although we respect free speech and artistic expression, we do not condone or perpetuate derogatory language,” said spokesman William Whitman in a statement. “We want to ensure these free concerts are fun as well as appropriate for all of our customers.”
When asked why they booked the rapper, given his content, the company referred back to the statement.
In an interview with The Associated Press, Twista said that in some ways, he was surprised by the announcement, “especially after hearing from certain people that represented McDonald’s that they were fans of the music and they were excited about the whole thing and that they backed me, and then to hear a few a days later that I was actually not on the show.”
However, he blamed the increased criticism of hip-hop in the wake of the racial flap over former CBS radio and MSNBC broadcaster Don Imus for putting pressure on the corporate giant to drop him from the series.
“They started hearing things … feeling like they were getting a little flak, and I felt like rather than stick by me and stick through it, they got scared,” he said. “I’ve been rapping the same way for 15 years. It only became a problem when Don Imus said something negative about black women and they needed a scapegoat.” [Source]
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Comment made on 08/04/2007 @ 02:57
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I definitely believe McDonald’s knew what they were promoting before they added Twista. It’s a hip-hop backlash, so rockers and singers can get away with bad lyrics. It’s a hunt and hip-hop is the prey.
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